Introduction: Beyond Buzzwords, Into the Heart of Management Thinking
In an age of superficial shortcuts and PowerPoint formulas, 100+ Management Models by Fons Trompenaars and Piet Hein Coebergh arrives as a welcome antidote: precise, panoramic, and deeply human. This is not just a compendium of diagrams but a philosophical and practical exploration of what it means to lead, to innovate, and to survive in the boardrooms of complexity. It asks managers not just to implement models, but to understand their roots and limitations and to confront the dilemmas inherent in decision-making. Like a wise mentor, this book doesn't offer easy answers. It offers better questions.
1. The Anatomy of Practical Wisdom The authors make one thing clear from the outset: models are not divine truths; they are approximations, simplifications ways of seeing, not the thing itself. Using the metaphor of maps, they show that each model reveals a partial truth, a sliver of reality. This epistemic humility underpins the book's entire structure, encouraging readers to become not consumers but curators of ideas. From Kurt Lewin's dictum, "There is nothing so practical as a good theory," emerges a central thesis: use theory to inform action, not to replace it.
2. A Historical Canvas of Thought Fashions Trompenaars and Coebergh paint the evolution of management theory as a sweeping cultural saga from the mythic Great Man and Scientific Management, to HR enlightenment, to globalism and sustainability. Business ideas, they argue, are not just tools; they are ideologies, shaped by their times. The reader is invited to see theories not as immutable laws but as artifacts of shifting paradigms. One emerges from this historical review not only informed, but armed against intellectual faddism.
3. The Model as Moral Compass Rather than ranking models hierarchically, the authors deploy them as moral instruments, addressing tensions such as egoism vs. altruism, courage vs. caution. Each model becomes a lens through which dilemmas can be identified, reframed, and reconciled. This is systems thinking with a human face. The authors show how the most persistent business problems balancing short-term returns with long-term growth, efficiency with empathy are not problems to be solved, but tensions to be navigated.
4. The Eight-Part Framework of Excellence At the core of the book lies a comprehensive framework across eight themes: Sustainability, Innovation, Strategy, Diversity, Customers, Human Resources, Benchmarking, and Leadership. Each chapter becomes a miniature library, featuring curated classics (Porter’s Five Forces, Ansoff Matrix) alongside newer models (Scrum, Business Model Canvas, Reverse Innovation). Each is presented with the same rigor: a problem statement, core concept, applications, typical outcomes, and limitations. The effect is not encyclopedic but heuristic.
5. Sustainability: From Compliance to Creation Particularly compelling is the opening section on sustainability, which casts the discipline not as a regulatory chore but as a creative frontier. Models like Cradle to Cradle and the Bottom of the Pyramid challenge leaders to reconceive value itself. Sustainability here is not an obligation, but an innovation laboratory where profit and purpose must cohabitate—not unlike breathing and thinking.
6. Innovation as an Attitude, Not a Department The section on innovation gleams with relevance. From Christensen's Disruptive Innovation to Schrage's Serious Play, the book presents creativity not as the preserve of eccentric outliers but as a discipline that can be cultivated. The inclusion of Flow (Csikszentmihalyi) and Open Innovation (Chesbrough) highlight the paradox of structure and spontaneity. Innovation, the book suggests, is not a phase. It’s a posture.
7. Strategy: The Dance of Logic and Instinct Strategy models like Mintzberg’s emergent thinking, Porter’s competitive forces, and the Blue Ocean Strategy reveal a subtle tension: between mapping and improvisation, between war games and jazz. Strategy is less about dominating markets than about understanding the game's hidden rules. The authors present strategy as an evolving conversation between an organization and its environment.
8. The Deep Politics of Culture and Diversity Culture models like Hofstede’s dimensions or Trompenaars’ own Seven Dimensions of Culture are used not to box people, but to bridge them. The emphasis is on dilemmas: standardization vs. customization, individualism vs. collectivism. The book's nuanced treatment avoids the trap of cultural essentialism and instead explores how values collide and reconcile in global organizations.
9. Implementation: From Knowing to Doing In the final chapters, the authors pivot from theory to action. Here, implementation models like AIDA, Scrum, and the Balanced Scorecard are treated as kinetic mechanisms. They transform insight into traction. The clarity of these sections makes the book not just a thought piece but a manual. You close the book with a blueprint in your hand and a compass in your head.
10. The Power of Dilemma Thinking The heart of this work is the invitation to embrace what the authors call "dilemma thinking": seeing not problems but tensions; choosing not sides, but synergies. This orientation resists the binary logic that often stifles organizations. The authors model a third way of seeing, in which opposites are not enemies but partners. This makes the book not just a guide for managers, but a manifesto for modern leadership.
About the Authors Fons Trompenaars is a globally renowned expert in cross-cultural management, founder of THT Consultancy, and author of bestsellers like Riding the Waves of Culture. Piet Hein Coebergh is a strategist and academic based in Leiden, known for his work on corporate communication and governance. Together, they are rare in their ability to bridge ivory tower and executive suite.
Conclusion: Why You Must Read This Book 100+ Management Models is more than a collection; it is a philosophy of practice. It urges leaders to think with depth, act with humility, and reconcile with courage. In a world addicted to shortcuts and silver bullets, this book is a reminder that wisdom is earned, not downloaded. Read it not to memorize models, but to become one: adaptive, aware, and wise.
Based on the table of contents extracted from the book 100+ Management Models: How to Understand and Apply the World’s Most Powerful Business Tools by Fons Trompenaars and Piet Hein Coebergh, here is a categorized list of the 100 models along with brief explanations:
1. Sustainability
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Stakeholder Management – Balances diverse stakeholder interests.
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Seven Levels of Sustainability – A hierarchy of organizational sustainability.
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Seven Faces of Mount Sustainability – Stages toward full ecological integration.
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Bottom of the Pyramid – Business strategies targeting low-income markets.
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Cradle to Cradle – Circular product design eliminating waste.
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Sustainable Value Framework – Aligning sustainability with business strategy.
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Multiple Stakeholder Sustainability – Reconciling conflicting stakeholder values.
2. Innovation and Entrepreneurship
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Flow (Csikszentmihalyi) – Optimal psychological state for creativity.
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Adaption–Innovation Inventory – Measures cognitive styles for innovation.
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Entrepreneurial Process – Stages of building a successful venture.
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Disruptive Innovation – How simpler, cheaper products displace incumbents.
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Serious Play – Using play for innovation and experimentation.
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Open Innovation – Leveraging external ideas in R&D.
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Reverse Innovation – Innovating in emerging markets first.
3. Strategy and Positioning
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Ansoff Matrix – Four strategies for market/product growth.
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3C Model – Strategic triangle: company, customer, competition.
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Crafting Strategy (Mintzberg) – Emergent vs. deliberate strategy.
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Five Forces (Porter) – Industry structure and profitability analysis.
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McKinsey 7S – Organizational alignment of seven key elements.
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Core Competencies – Unique capabilities for competitive advantage.
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Brand Equity (Aaker) – Value derived from a brand’s strength.
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Value Disciplines – Strategic focus: product, operational or customer.
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Blue Ocean Strategy – Uncontested market space creation.
4. Diversity of Cultures
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MBTI – Personality preferences across four dimensions.
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Corporate Culture (Handy) – Power, role, task, person cultures.
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Hofstede’s Dimensions – Cultural dimensions impacting management.
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Belbin’s Team Roles – Behavioral roles in team dynamics.
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Competing Values Framework – Organizational culture types.
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Three Levels of Culture (Schein) – Artifacts, values, assumptions.
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DMIS (Bennett) – Intercultural sensitivity development stages.
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Spiral Dynamics – Value systems evolution in societies.
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Seven Dimensions of Culture (Trompenaars) – Cultural value orientations.
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Colour Theory of Change – Perspectives on organizational change.
5. Customers
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Rokeach Value Survey – Personal values influencing decisions.
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Consumer Behavior (Howard–Sheth) – Complex decision-making model.
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3Rs (Retail, Reputation, Relationship) – Customer engagement drivers.
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Kraljic Matrix – Strategic purchasing categorization.
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Total Perceived Service Quality – Customer-perceived service value.
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Kano Model – Categorization of product features and satisfaction.
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Elaboration Likelihood Model – Persuasion via central vs. peripheral routes.
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Service–Profit Chain – Links service quality to profitability.
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Customer Loyalty – Drivers of repeat customer behavior.
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Social Business Transformation – Maturity model for digital engagement.
6. Human Resource Management
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Gainsharing – Group incentive tied to performance.
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Two-Factor Theory (Herzberg) – Motivators vs. hygiene factors.
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Theory X and Y (McGregor) – Contrasting assumptions about workers.
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Greiner’s Growth Model – Phases and crises in organizational growth.
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AMO Model – Abilities, Motivation, Opportunities = performance.
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HRM Roles (Ulrich) – Strategic and administrative HR roles.
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Happiness Factory – Creating joy-driven workplaces.
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Contextual HR Theory – HR influenced by institutional settings.
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Competence-Based Employability – Building adaptive, versatile employees.
7. Benchmarking and Results
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Management by Objectives (Drucker) – Goal-setting for performance.
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BCG Matrix – Portfolio analysis: stars, cash cows, etc.
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GE–McKinsey Matrix – Investment prioritization via attractiveness and strength.
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Value Chain (Porter) – Activities creating competitive advantage.
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Identity and Image – Corporate image vs. internal identity.
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Business Process Management – Process optimization.
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Balanced Scorecard – Strategy execution via performance indicators.
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Social Media ROI Pyramid – Hierarchy of social media value metrics.
8. Leadership and Communication
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Managerial Grid – Leadership styles: concern for people vs. production.
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Situational Leadership – Adapting style to maturity of team.
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Servant Leadership – Leader serves others to achieve goals.
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Kotter’s 8-Step Change – Change management roadmap.
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Crisis Communication Theory – Tailoring responses in crises.
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Level 5 Leadership – Humble yet resolute leadership.
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Cynefin Framework – Decision-making in complex environments.
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Employee Engagement – Factors enhancing internal commitment.
9. Models for Implementation
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Ethos, Pathos, Logos – Persuasive appeals in communication.
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AIDA – Stages of customer engagement: Attention, Interest, Desire, Action.
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DuPont Model – Decomposing return on equity.
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Continuous Improvement (Deming) – PDCA cycle for quality.
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Brainstorming (Osborn) – Generating creative ideas.
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Leary’s Rose – Interpersonal behavior mapping.
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Bisociation – Innovation by blending unrelated ideas.
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Group Development (Tuckman) – Forming, storming, norming, performing.
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360-Degree Feedback – Multisource performance review.
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Lateral Thinking (De Bono) – Solving problems creatively.
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Conscious Competence Ladder – Stages of learning mastery.
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FCB Grid – Planning advertising based on involvement and motivation.
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SWOT – Assessing strengths, weaknesses, opportunities, threats.
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Means-End Analysis – Linking product features to goals.
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Learning Style Inventory (Kolb) – Experiential learning styles.
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Six Principles of Influence (Cialdini) – Psychology of persuasion.
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Scrum – Agile project management methodology.
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Seven Habits (Covey) – Effective personal leadership principles.
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Benchmarking (Camp) – Comparing best practices.
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EFQM Excellence Model – Holistic organizational improvement.
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Strategic Dialogue – Facilitating strategic alignment.
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Personnel Planning – Anticipating HR needs.
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Mapping–Bridging–Integrating – Cross-cultural team dynamics.
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Yellow Box – Creativity tool for thinking outside the box.
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User Experience Model – Web design centered on user needs.
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MDA Gamification – Game design mechanics for engagement.
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Business Model Canvas – One-page business model framework.
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Sustainability Roadmap – Progress toward sustainable business.
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Balancing Transparency – Open communication vs. confidentiality.
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Blue Leadership – Values-driven leadership model.
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Blue Economy – Leveraging nature-inspired innovation.
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Eight Routes for Culture Change – Paths to shifting organizational culture.

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